Podcast Refresh: Update Your Trailer!

How to Relaunch Your Podcast Season with a New Trailer

You’ve wrapped up another great season — congrats! 🙌 But before you jump into recording your next batch of episodes, here’s a pro move that seasoned podcasters swear by: record a brand-new trailer or teaser.

Why? Because it gives your audience (and new listeners) a reason to get excited all over again.

According to Spotify for Podcasters, shows with updated trailers see up to 25% more listener engagement at the start of a new season. A quick 60-second refresh can make your podcast feel alive, relevant, and worth following — even if your core message hasn’t changed.

🎙️ Pro Tip:

Use your new trailer to highlight what’s coming next — upcoming guests, new segments, or even lessons you’ve learned since your last season. Keep it conversational, upbeat,

and under one minute. Think of it as your show’s movie preview — just enough to spark curiosity. Post your trailer on your website & on your social media.

💡 CTA:

👉 Ready to elevate your podcast presence this season? If you want a hands-on approach, book a 1:1 Podcast Strategy Session with me, and we’ll craft your next season’s trailer, content plan, and marketing rollout together.

Because sometimes, your podcast doesn’t need a full rebrand,

it just needs a refresh. ✨